Step 01
Launch Setup
Goal, funding type and duration, decided deliberately.
Perception is set before a single dollar comes in. A $7K goal that raises $10K reads as a huge win; a $20K goal that raises the same $10K reads as a shortfall. It isn't a question of how much LaunchGood can raise for you — it's how much you can raise on LaunchGood.
Aim low, land high
Add roughly 20% buffer to the real need for fees and costs, choose All-or-Nothing so the stakes force the push, and run ~30 days starting Mon–Wed and finishing Friday or Sunday night.
Checklist
- Goal set to real need plus ~20% for fees and costs
- All-or-Nothing chosen unless partial funding still delivers impact
- Duration set to roughly 30 days
- Start day falls Mon–Wed, when you can push hard
- End day lands Friday or Sunday night
Do
- Set the goal your real network can realistically hit
- Use All-or-Nothing to create genuine urgency
- Plan hardest effort into the first and last three days
Don't
- Pick a headline goal for ambition's sake
- Default to Partial Funding without a reason
- Launch on a day you can't be present to promote
KPIs to track
% funded in first 48 hours
Whether launch sequencing worked
Goal vs. network size
If the target is realistically reachable
Average gift size
Whether the ladder matches your audience
Troubleshooting
Campaign stalls at 10–15% funded
Goal is too large for the network — recalibrate and relaunch the inner-circle push
Momentum dies mid-campaign
Duration is too long for the story — shorten and add a deadline moment
