Case studies

How charities like yours raised more

Real programmes, real numbers. Each case study shows the challenge, the approach we took, and the verified outcome.

International aid charity12 months

From £3.15M media spend to £18.03M in donations

Challenge: Donation revenue was flat despite increasing ad spend. Tracking gaps meant the team could not see which campaigns were actually driving income.

Approach

Restructured campaigns around donor value, not clicks or reach
Rebuilt donation pages and introduced ask-ladder testing
Implemented server-side tracking to recover lost conversions
Built a weekly testing cadence for creative and audiences

Verified results

£18.03M donation value from £3.15M media spend
5.71x blended return on ad spend
91,000+ completed donations tracked in a single portfolio

“For the first time we could see exactly where every donation came from — and the growth kept compounding.”
Director of Fundraising

5.71x

Return on ad spend

Emergency appeal programme6 months

$573K spend returned $2.88M in emergency giving

Challenge: Appeals raised well during peaks but dropped sharply between campaigns. The charity needed a more predictable acquisition and retention model.

Approach

Created an appeal creative testing system with weekly iteration
Introduced retargeting sequences for abandoned donations
Mapped donor upgrade paths from one-time to recurring
Reconciled ad platform data with the CRM for accurate reporting

Verified results

$2.88M in attributed giving from $573K media investment
Lower cost per donor across every active market
Stronger retention in the 90 days after first gift

“They fixed the plumbing before spending a dollar more. Our cost per donor dropped and recurring giving finally started compounding.”
Head of Digital, international NGO

5.02x

Return on ad spend

Faith-based fundraising30 days

£72K in 30 days returned £367K at 5.10x ROAS

Challenge: A seasonal giving window was approaching and the team needed to scale fast without sacrificing return or donor experience.

Approach

Launched always-on acquisition plus seasonal peak scaling
Built a recurring upgrade path at the thank-you step
Optimised landing pages for mobile-first giving
Prepared board-ready attribution reports before the campaign ended

Verified results

£367K total donation value from £72K in 30-day media
5.10x return on ad spend
Recurring giving uplift visible within the first week

“The clarity of the reporting gave our trustees confidence to approve the next scaling phase immediately.”
Fundraising Manager

5.10x

Return on ad spend

Community nonprofit12 months

97.4% revenue growth year on year across all channels

Challenge: The nonprofit had strong organic support but no structured digital acquisition system. Paid channels were inefficient and hard to repeat.

Approach

Audited the full funnel from first click to repeat donation
Introduced Google Ads Grants and paid search alongside Meta
Built email automation tied to acquisition source
Created a monthly reporting rhythm focused on net income

Verified results

97.4% revenue growth year on year
Paid search and paid social both scaled profitably
Repeat donation rate improved within two quarters

“We went from guessing to knowing. Every channel now has a clear return target and a plan to improve it.”
CEO, national charity

+97.4%

Return on ad spend

Want results like these for your charity?

Every engagement starts with a free Fundraising Growth Audit or a no-pitch strategy call. We will map the fastest path to more income for your cause.

Book a strategy call View all results