International aid charity5.71x
£3.15M media into £18.03M in donations
- Restructured campaign architecture around donor value, not volume
- Rebuilt donation pages and reduced form friction
- Server-side tracking to recover lost conversions
Results & proof
Real fundraising outcomes, taken straight from live accounts
We don't publish vanity metrics. Every number below comes from client ad platforms, analytics and donation platforms — reconciled, attributed and reported against real media investment.
£0M+
Donation value generated
1 Jan – 31 Jul 2025, single portfolio
0.00x
Average return on ad spend
Blended across all live accounts
+0.00%
Revenue growth year on year
Analytics, all channels
0M+
Completed donations tracked
1 Jan – 23 Sep 2025
Cumulative donations vs media spend (£m)
Compounding growth
Growth that keeps compounding after month three
Most agencies buy a spike. We build the system underneath it — tracking, donation experience, donor journeys and recurring giving — so each month of spend works harder than the last.
Revenue change by channel (YoY)
Selected performance snapshots
Three live portfolios, three different fundraising models — the same operating system applied to each.
Emergency appeal programme5.02x
$573K spend returned $2.88M in giving
- Appeal creative testing system with weekly iteration
- Ask-ladder and suggested amount optimisation
- Retargeting sequences for abandoned donations
Faith-based fundraising5.10x
£72K in 30 days returned £367K
- Always-on acquisition plus seasonal peak scaling
- Recurring giving upgrade path at the thank-you step
- Full attribution reporting for the trustee board
Screenshot evidence
Straight from the ad and analytics accounts
Unedited platform reporting, shared with client permission and with identifying details removed. Select any screenshot to view it full size.
$7M+ in tracked donation revenue with a sustained upward trend
Analytics revenue dashboard
Revenue up 97.4% year on year across the whole fundraising programme
Analytics period comparison
Growth across paid search, paid social and direct giving in parallel
Analytics channel breakdown
£27K into an appeal ad set returning an 11.08 average ROAS
Meta Ads Manager, ad set view
Multiple always-on campaigns held at profitable return simultaneously
Meta Ads Manager, campaign view
£72K in 30-day media generating £367K in total donation value
Meta Ads Manager, campaign view
$573K spend returning $2.88M in attributed giving
Meta Ads Manager, campaign view
£3.15M media investment converted into £18.03M in donations
Meta Ads Manager, account view
$1M+ in conversion value from a single scaled appeal structure
Meta Ads Manager, campaign view
$618K in donations at a 7.41 return on ad spend
Meta Ads Manager, campaign view
£5.48M in Google Ads spend returning £12.8M in donation value
Google Ads, all campaigns
$557K in search media returning $1.78M in conversion value
Google Ads, all campaigns
$2.93M invested across search returning $7.45M in giving
Google Ads, all campaigns
$36.05M total revenue, up 148.9% against the prior period
Analytics traffic acquisition
$13M raised in a single quarter, up 229.6% year on year
Analytics giving overview
259,869 sessions and $1.71M revenue, up 262% on the prior period
Analytics channel acquisition
$1.7M raised online with first-time donors up 213.3%
Analytics online giving overview
$7.8M raised across an eight-month scaling period
Analytics giving overview
$84K raised in the most recent 28 days from 819 donors
Analytics rolling 28 days
$2.2M raised in one quarter, up 161% with 4.5K new donors
Analytics giving overview
$474K raised from 65K users, with paid social leading acquisition
GA4 reports snapshot, May 2025
$8.7M total revenue from 539K users in a single month
GA4 reports snapshot, May 2025
$4.5M raised in one month with average gift up 29.2%
GA4 reports snapshot, May 2025
$2.9M in a month with users up 115% on the prior period
GA4 reports snapshot, May 2025
Smaller account scaled to $18K/month at a 97.5% key event rate
GA4 reports snapshot, May 2025
$807K from just 11K users — $397 average gift value
GA4 reports snapshot, May 2025
$730K raised in a month, paid social and paid other driving scale
GA4 reports snapshot, May 2025
$4.5M month with 247K new donors acquired across paid channels
GA4 acquisition breakdown, May 2025
$3.13M conversion value from $655K spend on Google Ads
Google Ads overview, May 2025
£1.82M value from £287K spend across 153 campaigns
Meta Ads Manager, May 2025
$5M raised in a single month with average gift up 13.9%
GA4 reports snapshot, August 2025
Paid social and paid search leading a $1M+ channel revenue split across 7 markets
GA4 channel and geography breakdown
“For the first time we can see exactly where every donation comes from — and the growth has been sustained, not a one-off spike.”
“They fixed the plumbing before spending a pound more. Our cost per donor dropped and recurring giving finally started compounding.”
Platform-verified
All figures taken from live ad platform and analytics accounts.
Attributed, not estimated
Server-side tracking with reconciled donation platform data.
Net of media spend
Return figures reported against actual money invested.
Client approved
Case data shared with permission, identities kept confidential.