Digital Fundraising Growth Partner for charities and Non profits

Raise More.
Waste Less.
Create More Impact.

We help charities build high-performing digital fundraising systems that turn more people into donors, more donors into recurring supporters, and more campaigns into measurable impact.

From Meta Ads, Google Ads and organic growth to LaunchGood, Raisely, GoFundMe, donor journeys, analytics and conversion optimisation — we connect the full fundraising journey and help your team make smarter growth decisions.

Donation conversion rate
+38%
Cost per new donor
-27%
Recurring donor growth
+2.4x
The Grownex team wearing Grownex shirts in their office

Funds raised vs recurring giving

+179%
Platforms & stack we work acrossLaunchGoodRaiselyGoFundMeMeta AdsGoogle AdsGA4GTMCRM
The real bottleneck

Your charity may not need more traffic.You may need a better fundraising system.

Most charities already have campaigns, donors, social media, advertising and fundraising platforms. But the system is often disconnected.

  • You may be spending more on advertising without knowing which campaigns actually create valuable donors.

  • Potential donors may be reaching your donation page but leaving before completing their gift.

  • Recurring giving may not be optimised.

  • Your fundraising, marketing, CRM and platform data may sit in different places.

Where fundraising quietly leaks

Typical donor drop-off across a disconnected journey (% of paid clicks).

Your team may receive reports showing clicks, impressions and ROAS — without clearly knowing: what should we do next to raise more? That is where we help.

The growth engine

We build your digital fundraising growth engine

We connect acquisition, conversion, donor experience, retention and intelligence into one fundraising growth system.

01

Attract More of the Right Donors

We help your campaigns reach people who are most likely to support your cause.

  • Meta Ads
  • Google Ads
  • YouTube
  • Retargeting
  • Organic social growth
  • SEO
  • Campaign content and storytelling

The goal isn't simply more traffic. The goal is more qualified donors at a sustainable acquisition cost.

02

Turn More Visitors Into Donors

Getting someone to your fundraising page is only half the job. We optimise the fundraising experience across LaunchGood, Raisely, GoFundMe and your website.

  • Campaign messaging
  • Donation page structure
  • Mobile experience
  • Donation amounts
  • Recurring giving options
  • Calls to action
  • Checkout friction
  • Trust signals
  • Campaign storytelling
  • Conversion rates

Small improvements across thousands of visitors can create significant additional fundraising revenue.

03

Turn One-Time Donors Into Long-Term Supporters

The donation should not be the end of the journey. We build donor journeys that nurture supporters after they give.

  • Thank-you journeys
  • Second-donation campaigns
  • Recurring donor conversion
  • Abandoned donation recovery
  • Email automation
  • SMS and WhatsApp journeys
  • Donor reactivation
  • Campaign follow-ups
  • Impact updates
  • Supporter segmentation

Sustainable fundraising comes from relationships — not only campaigns.

04

Know Exactly What Is Driving Growth

Your data should answer questions, not create more questions. We connect marketing, fundraising and donor data so leadership can understand:

  • Which campaigns raise the most?
  • Which donors are most valuable?
  • Which causes generate recurring supporters?
  • Where are donors dropping out?
  • Which creatives should we scale?
  • Where are we wasting advertising budget?
  • What should the fundraising team focus on next?

Through dashboards, analytics and fundraising intelligence, your team sees what is happening — and what action to take.

Fundraising intelligence

From fundraising data to fundraising decisions

Most agencies stop at reporting. We go further. Instead of sending another dashboard filled with numbers, we help your team understand what to do.

What happened?

Campaign performance, donor behaviour and fundraising results.

01

Why did it happen?

Identify the channels, campaigns, audiences, creatives and donor journeys influencing performance.

02

What should we do next?

Clear priorities for optimisation, testing and growth.

03

Trust & ecosystem

Integrated with the fundraising platforms and tools you already use

Marketing technology & platform partners

Meta
Google
LaunchGood
GoFundMe
GA4 Analytics
Klaviyo

Names shown reflect platforms and tools our team has delivered fundraising growth work with or through. Logos and marks are indicative and remain the property of their respective owners.

£0M+

Donation value generated

1 Jan – 31 Jul 2025, single portfolio

0.00x

Average return on ad spend

Blended across all live accounts

+0.00%

Revenue growth year on year

Analytics, all channels

0M+

Completed donations tracked

1 Jan – 23 Sep 2025

One partner

One partner across your entire fundraising journey

Instead of managing multiple agencies and disconnected suppliers, we bring your fundraising growth system together.

Acquisition

  • Meta Ads
  • Google Ads
  • YouTube
  • Organic Growth
  • SEO
  • Retargeting

Fundraising

  • LaunchGood
  • Raisely
  • GoFundMe
  • Website Donation Pages
  • Campaign Landing Pages

Conversion

  • CRO
  • Donation Funnel Optimisation
  • A/B Testing
  • Creative Testing
  • Recurring Giving Optimisation

Donor Growth

  • Email
  • SMS
  • WhatsApp
  • Donor Segmentation
  • Reactivation
  • Recurring Giving

Intelligence

  • GA4
  • GTM
  • CRM Data
  • Fundraising Dashboards
  • Attribution
  • Campaign Analytics
  • Decision Intelligence
Our flagship offer

90-Day Fundraising Growth Transformation

A structured engagement designed to identify where your charity is losing fundraising opportunities — and build a stronger digital fundraising engine.

Phase 1

Diagnose

We audit your advertising, fundraising platforms, website, donation journey, analytics, CRM, campaign performance and donor retention — then identify the highest-impact opportunities.

  • Advertising
  • Fundraising platforms
  • Website
  • Donation journey
  • Analytics
  • CRM
  • Campaign performance
  • Donor retention
Phase 2

Build

We improve your tracking, fundraising pages, donor journeys, campaign structure and reporting system.

  • Tracking
  • Fundraising pages
  • Donor journeys
  • Campaign structure
  • Reporting
Phase 3

Grow

We launch, test and optimise campaigns across acquisition, conversion and retention.

  • Campaign launch
  • Creative testing
  • Funnel optimisation
  • Retention journeys
Phase 4

Scale

We identify what is working and build a roadmap to scale your strongest fundraising opportunities.

  • Scaling roadmap
  • Budget allocation
  • New channels
  • Recurring growth
Fundraising leakage audit

Start with a Fundraising Growth Audit

Not ready for a full transformation? Start by understanding where your biggest opportunities are. We analyse your digital fundraising ecosystem and identify where potential donations may be getting lost.

  • Donor acquisition
  • Advertising performance
  • Campaign messaging
  • Donation page conversion
  • Fundraising technology
  • Recurring giving
  • Donor retention
  • Analytics
  • Attribution
  • CRM
  • Creative performance
  • Campaign strategy
Get Your Fundraising Growth Audit

Sample output

62Growth Score

Fundraising Growth Score

Benchmarked across acquisition, conversion, retention and intelligence — with the gaps ranked by revenue impact.

You receive:

Your Fundraising Growth Score
Key fundraising leaks
Top opportunities
Priority recommendations
90-day growth roadmap
Who we work with

Built for ambitious charities

We work best with charities and nonprofit organisations that:

  • Already raise funds digitally.
  • Run regular fundraising campaigns.
  • Invest in advertising or supporter acquisition.
  • Use platforms such as LaunchGood, Raisely, GoFundMe or their own fundraising technology.
  • Want to grow recurring giving.
  • Have donor and campaign data but struggle to turn it into decisions.
  • Want a strategic growth partner rather than another marketing supplier.
Measurement

We measure what matters

Not vanity metrics. Not just impressions. Not just clicks. We focus on the metrics connected to fundraising growth.

Funds Raised
Cost Per Donor
Donation Conversion Rate
Average Donation Value
Recurring Donor Growth
Donor Retention
Return on Ad Spend
Donor Lifetime Value
Campaign Revenue
Fundraising ROI

Because the ultimate goal isn't better marketing metrics. It's helping your organisation generate more resources to create more impact.

0%

Average uplift in donation conversion rate

0+

Fundraising channels and platforms connected

0 days

To a measurable fundraising growth system

Your mission deserves a better growth system

Your team already works hard to create change. Our role is to make sure your digital fundraising system works just as hard — combining growth marketing, fundraising technology, conversion optimisation, donor journeys and analytics so you raise more sustainably and make better decisions.

Raise More. Grow Smarter. Create More Impact.

How much more could your charity raise?

Discover the hidden opportunities across your advertising, fundraising platforms, donation experience and donor journeys. Get your Fundraising Growth Audit and discover your highest-impact opportunities.

Start My Fundraising Growth Audit