
Grownex · Childcare growth marketing
Attract more local families, generate qualified enquiries and turn parent interest into booked centre tours with a measurable marketing system.
10 qualified childcare centre tours in 30 days — or we work for FREE until we reach your agreed target.
Limited to five suitable centres. Eligibility, campaign scope and guarantee conditions apply. Advertising spend is separate unless agreed otherwise.
Vacancy revenue calculator
Every vacant place represents fee revenue your centre could earn if it were filled. Adjust the figures to match your centre.
Estimated potential gross fee revenue not earned
Per month
$15,625
Per year
$187,500
Potential additional monthly fee revenue
$9,375
Potential additional annual fee revenue: $112,500
Indicative planning tool only. The estimate assumes every vacant place could be filled for the selected attendance pattern and daily fee. It excludes Child Care Subsidy impacts, discounts, costs and demand limitations, and is not a profit or guaranteed-loss calculation.
You can't afford to ignore empty places. More occupied places can mean more fee revenue and better use of your existing facilities and team.
Book Your Free Growth ConsultationThe problem
Running a childcare centre takes time, money and a dedicated team. Even a high-quality centre can struggle to attract enough suitable families.
You rely heavily on word of mouth and referrals.
Available capacity isn't translating into enrolments.
Parents searching online find competing centres first.
Parents enquire but never book a tour.
You pay for ads without knowing what generates results.
Your team is busy caring for children and running the day.
The problem isn't always the quality of your centre. Sometimes the right families aren't discovering you — or there's no clear path from enquiry to visit. You don't need more website traffic. You need qualified families interested in your available places.

The goal
More booked centre tours
The solution
A practical marketing system to attract local families, generate qualified enquiries and book more centre tours.
Reach relevant parents through Google Search Ads, Meta Ads and local search optimisation, based on your location and available places.
Focused landing pages, clear messaging and easy enquiry forms encourage suitable families to contact your centre.
A structured follow-up process helps your team respond promptly, answer questions and arrange centre visits.
Track enquiries, qualified leads, booked tours, attended tours and enrolments to see what delivers value.
The Grownex 30-day tour growth offer
We build and run a targeted lead-generation campaign designed to generate 10 qualified childcare centre tour bookings within 30 days.
Our performance commitment
If we don't reach your agreed target, we continue the agreed campaign management services for FREE until it's met, subject to the written guarantee conditions.
Your campaign can include:
The target, start date, definition of a qualified tour, client responsibilities, advertising budget and free-management conditions are documented before launch.
Who we help
We first assess your location, vacancies, age-group availability, staffing capacity and demand. We don't recommend generating more enquiries if your centre can't accommodate more families.
How it works
Tell us about your centre, available places, location and current marketing challenges.
We assess local demand, your online presence, competitors and your enquiry process.
We implement the agreed plan, set up tracking and start attracting suitable local families.
We review lead quality, tour bookings and campaign costs, then improve using real data.
You get a clear view of enquiries, confirmed tours, attendance and enrolments.
What makes Grownex different
Website visits and engagement can be useful, but they don't tell the whole story. We connect marketing activity to the outcomes your centre cares about.
Understand the relationship between ad spend, qualified enquiries, tours and enrolments.
Target families within your service area and consider your centre's actual availability.
Bring advertising, landing pages, lead tracking and follow-up together.
See what's working, what needs improvement and where your next opportunity is.
FAQs
No. The offer targets 10 qualified centre tour bookings within 30 days, not 10 enrolments. Actual enrolments depend on availability, suitability, fees, parent decisions and your centre's enrolment process.
A genuine booking from a parent or guardian interested in your centre, whose needs broadly match your location, age-group availability and enrolment timeframe. Duplicate, fraudulent and irrelevant bookings are excluded under the agreed rules.
Advertising spend is separate unless explicitly included in your written agreement. Your budget is agreed before the campaign starts.
The start date is documented before launch. We recommend starting the measurement period when the agreed campaigns and tracking are operational.
If the agreed conditions are met but we fall short, we continue the specified campaign management services without an additional management fee until the target is reached, as set out in the written guarantee.
We assess your capacity before recommending a campaign. If you can't accept more children, increasing enrolment enquiries may not be the right priority.
Pricing depends on your centre's needs, campaign scope and channels. Advertising spend, where applicable, is outlined separately. Book a consultation to discuss a suitable plan.
Campaigns can begin generating enquiries after launch, but results vary by location, competition, demand, budget and offer. The first 30 days assess performance against the agreed target and optimise the campaign.
Every month your centre has vacancies is another opportunity to improve your enrolment pipeline. Book a free consultation and we'll assess whether the 30-day tour offer suits your centre.