Grownex
Educator welcoming a parent and child at an Australian early learning centre

Grownex · Childcare growth marketing

Turn empty childcare places into more enrolment opportunities.

Attract more local families, generate qualified enquiries and turn parent interest into booked centre tours with a measurable marketing system.

10 qualified childcare centre tours in 30 days — or we work for FREE until we reach your agreed target.

  • Reach families actively looking for childcare locally
  • Convert more enquiries into centre tours
  • Track enquiries, tours and enrolment outcomes

Limited to five suitable centres. Eligibility, campaign scope and guarantee conditions apply. Advertising spend is separate unless agreed otherwise.

Free audit · No obligation

Check your centre's growth potential

Tell us a little about your centre — we'll use this to assess your needs.

Your details are private and never shared.

Google Search AdsMeta (Facebook & Instagram)Google Business ProfileEnquiry & tour trackingMelbourne-based team

Vacancy revenue calculator

How much is your centre leaving on the table?

Every vacant place represents fee revenue your centre could earn if it were filled. Adjust the figures to match your centre.

Average attendance days per week
Operating weeks per year

Estimated potential gross fee revenue not earned

Per month

$15,625

Per year

$187,500

Potential additional monthly fee revenue

$9,375

Potential additional annual fee revenue: $112,500

Indicative planning tool only. The estimate assumes every vacant place could be filled for the selected attendance pattern and daily fee. It excludes Child Care Subsidy impacts, discounts, costs and demand limitations, and is not a profit or guaranteed-loss calculation.

You can't afford to ignore empty places. More occupied places can mean more fee revenue and better use of your existing facilities and team.

Book Your Free Growth Consultation

The problem

Is your centre struggling to fill vacant places?

Running a childcare centre takes time, money and a dedicated team. Even a high-quality centre can struggle to attract enough suitable families.

Inconsistent enrolments

You rely heavily on word of mouth and referrals.

Too many vacant places

Available capacity isn't translating into enrolments.

Low local visibility

Parents searching online find competing centres first.

Missed enquiries

Parents enquire but never book a tour.

Wasted marketing spend

You pay for ads without knowing what generates results.

Limited follow-up

Your team is busy caring for children and running the day.

The problem isn't always the quality of your centre. Sometimes the right families aren't discovering you — or there's no clear path from enquiry to visit. You don't need more website traffic. You need qualified families interested in your available places.

Centre director showing a parent around an early learning room

The goal

More booked centre tours

The solution

Introducing the Grownex Childcare Growth System

A practical marketing system to attract local families, generate qualified enquiries and book more centre tours.

01

Attract local families

Reach relevant parents through Google Search Ads, Meta Ads and local search optimisation, based on your location and available places.

02

Turn interest into enquiries

Focused landing pages, clear messaging and easy enquiry forms encourage suitable families to contact your centre.

03

Convert enquiries into tours

A structured follow-up process helps your team respond promptly, answer questions and arrange centre visits.

04

Measure your results

Track enquiries, qualified leads, booked tours, attended tours and enrolments to see what delivers value.

The Grownex 30-day tour growth offer

10 qualified centre tours in 30 days.

We build and run a targeted lead-generation campaign designed to generate 10 qualified childcare centre tour bookings within 30 days.

Our performance commitment

If we don't reach your agreed target, we continue the agreed campaign management services for FREE until it's met, subject to the written guarantee conditions.

Your campaign can include:

  • Childcare marketing and competitor research
  • Local audience and demand assessment
  • Google Ads and Meta Ads campaign management
  • Conversion-focused landing page recommendations
  • Lead capture and conversion tracking
  • Enquiry follow-up recommendations
  • Weekly performance reporting and optimisation

The target, start date, definition of a qualified tour, client responsibilities, advertising budget and free-management conditions are documented before launch.

Who we help

Built for childcare centres ready to grow

  • Independent childcare and long day care centres
  • Early learning centres with available places
  • Multi-centre operators seeking a consistent marketing process
  • Centre directors and approved providers who want measurable growth
  • Centres improving local visibility and enquiry conversion

We first assess your location, vacancies, age-group availability, staffing capacity and demand. We don't recommend generating more enquiries if your centre can't accommodate more families.

How it works

From vacant places to booked tours

  1. 1

    Book your free growth consultation

    Tell us about your centre, available places, location and current marketing challenges.

  2. 2

    Review your growth opportunities

    We assess local demand, your online presence, competitors and your enquiry process.

  3. 3

    Launch your 30-day campaign

    We implement the agreed plan, set up tracking and start attracting suitable local families.

  4. 4

    Optimise and improve

    We review lead quality, tour bookings and campaign costs, then improve using real data.

  5. 5

    Measure the outcomes

    You get a clear view of enquiries, confirmed tours, attendance and enrolments.

What makes Grownex different

We focus on business outcomes, not vanity metrics.

Website visits and engagement can be useful, but they don't tell the whole story. We connect marketing activity to the outcomes your centre cares about.

Performance-focused marketing

Understand the relationship between ad spend, qualified enquiries, tours and enrolments.

Local market focus

Target families within your service area and consider your centre's actual availability.

A connected enquiry process

Bring advertising, landing pages, lead tracking and follow-up together.

Clear reporting

See what's working, what needs improvement and where your next opportunity is.

FAQs

Questions centre owners ask

No. The offer targets 10 qualified centre tour bookings within 30 days, not 10 enrolments. Actual enrolments depend on availability, suitability, fees, parent decisions and your centre's enrolment process.

A genuine booking from a parent or guardian interested in your centre, whose needs broadly match your location, age-group availability and enrolment timeframe. Duplicate, fraudulent and irrelevant bookings are excluded under the agreed rules.

Advertising spend is separate unless explicitly included in your written agreement. Your budget is agreed before the campaign starts.

The start date is documented before launch. We recommend starting the measurement period when the agreed campaigns and tracking are operational.

If the agreed conditions are met but we fall short, we continue the specified campaign management services without an additional management fee until the target is reached, as set out in the written guarantee.

We assess your capacity before recommending a campaign. If you can't accept more children, increasing enrolment enquiries may not be the right priority.

Pricing depends on your centre's needs, campaign scope and channels. Advertising spend, where applicable, is outlined separately. Book a consultation to discuss a suitable plan.

Campaigns can begin generating enquiries after launch, but results vary by location, competition, demand, budget and offer. The first 30 days assess performance against the agreed target and optimise the campaign.

Ready to turn vacant places into growth opportunities?

Every month your centre has vacancies is another opportunity to improve your enrolment pipeline. Book a free consultation and we'll assess whether the 30-day tour offer suits your centre.

  • Free, no-obligation assessment
  • Written guarantee conditions before launch
  • Or call +61 483 709 394
Free audit · No obligation

Book your free growth consultation

Limited to five suitable centres.

Your details are private and never shared.